Walmart Vs Target

Walmart Vs Target In 2022 (Prices, Products, Services + More)

Walmart Inc.
  • Wal-Mart Discount City (1962–1969)
  • Wal-Mart, Inc. (1969–1970)
  • Wal–Mart Stores, Inc. (1970–2018)



Sam Walton


Number of locations
10,593 stores worldwide (January 31, 2022)



Area served
Key people






Convenience shop
Revenue Increase


559.2 billion




US$22.55 billion




US$13.70 billion



Total assets


US$252.5 billion



Total equity


US$87.53 billion



Walton family



Number of employees
2,300,000 (Jan. 2021)


U.S.: 1,600,000



List of subsidiaries

Footnotes / references




Target is a remarkable company that has almost 2000 locations all across the U.S., making it the second-largest discount retailer.

Walmart has over 111,000 retail outlets worldwide, making it the 2nd-largest global retailer. Amazon is only behind them in 2019.

Walmart Vs Target In 2022 (Prices, Products, Services + More)

There is intense competition between these chains. They have very different customer bases and brand identities. What is the difference?

Let’s compare them: Walmart Vs Target. This is the fight of the big-box retailers. For comparisons between their stores and prices for products, services, and more, keep reading.

  • Walmart Vs. Target In 2022
  • Walmart Vs Target: Market Share
  • Walmart holds onto 15.9 percent of the overall retail market.

    Target ranks eighth on this list with 2.47 per cent of total retail sales.

    Target’s market share of department stores is 38 percent, but Target wins the competition.

    Walmart and Macy’s share third place at 13.5% each.

  • Walmart Vs Target: Stores
  • Walmart calls Bentonville, Arkansas home, settling on the town as HQ after being founded in 1962 by Sam Walton.

    Target headquarters and home base are located in Minneapolis, Minnesota. It is a short drive north of there.

    Target and Walmart operate shops in each of the fifty states. However, Walmart only has expanded into 27 other countries.

    Walmart has over 11,000 stores around the globe; Target boasts 1,909 locations based in the U.S.

    Two buildings of the exact same design – a huge cube– have two different stores.

  • Size
  • Walmart Supercenters may be combined with a grocery and department store.
  • Think about the added space you’ll need to park and deliver backend orders.

    Target stores have an average area of 130,000 square feet. This is quite a bit smaller but Target intends to open mini-versions with anywhere between 13,000 and 42,000 square feet.

    These smaller stores address one major problem for big-box retailers: geography.

    Target can insinuate in such areas, as on busy streets, that a Target Supercenter would be impossible to fit.

  • Layout and Atmosphere
  • Although store layouts can vary among retailers, the essence of each retailer tends to be the same.

    Targets and Walmarts with full-size Supercenters offer separate grocery sections. Both feature tall, narrow aisles.

    Each department can be found within the ascribed aisles.

    Target and Walmart do the same thing, labeling/numbering their aisles using a mix of numbers or letters.

    Walmart gets some flack for the lack of organization and general disarray that their stores can often be found in.

    It is hard to believe that even with the many employees working in each shift, there would be a way to keep the place “clean.”

    So you are more likely to see mixed-up items, messy displays, and random objects lying around at Walmart than versus Target.

    Although Target may not be perfect, its reputation is for being more “bougie”, appealing to wealthier and younger demographics.

  • Retailers and In-Store Restaurants
  • Walmart and Target are each part of partnerships with other retailers and restaurants, which offer enhanced customer experiences.

    Walmarts often have Subway locations, offering a complete meal and seating.

    However, customers may look forward in the near future to Taco Bells and Domino’s.

    Targets opened Starbucks shops in some of their stores.

    Additionally, Target recently announced that they are partnering with beauty chain Ulta to bring mini-beauty stores-within-a-store to shoppers.

  • Walmart Vs Target: Products
  • Walmart and Target carry many of the same types of products, although variety, brand, and selection can vary wildly.

    Walmart Supercenters can carry as many as 142,000 different items in one store, while Target obviously carries less (though I couldn’t find the exact number).

    Each retailer has multiple departments with many products. Below is an overview of some departments and products that each retailer has.

  • Groceries
  • Accessory and Clothing
  • Beauty and Personal Hygiene
  • Sports Gear
  • Goods for Home
  • You will need household essentials
  • Supplies for the office
  • Electronics
  • Garden And Outdoors
  • All Pet Products
  • Toys And Games
  • Auto (Walmart’s inventory in this particular area is considerably larger).
  • Crafts
  • Let’s take this further, and look at the product offerings of Target and Walmart.

  • Special Brands and Private Marks
  • Walmart’s iconic “off-brand” (or store brand) is Great Value. Great Value has a large selection of commonly available food items and some of the most affordable prices.

    Some other popular Walmart private and exclusive label brands include:

  • Sam’s Choice – “Premium tier”, food products
  • Marketside – Deli-style foods
  • Equate-Pharmacy, beauty, and healthcare products
  • Mainstays-Home decor and home goods
  • Douglas/SuperTech/Everstart – Car equipment and accessories
  • The Parent’s Choice for Baby Goods
  • George/Terra & Sky Time and Tru Wonder Nation – Apparel
  • Better Homes & Gardens – Inspired home products by Better Homes & Gardens magazine
  • Best Occasions – Party supplies
  • Hyper Tough-Power tools and hand tools
  • Walmart sells only Tasty – Kitchen tools under the Buzzfeed label
  • Target sells a handful of private-label food brands including Archer Farms and Simply Balanced.

    Target owns the following private label brands:

  • up & up – Health, hygiene and paper goods label
  • A New Day/Ava & Viv/Original Us/Goodfellow & Co./Universal Thread to Target/Wild Fable/Xhilaration – Clothing for all the family
  • Auden/All in Motion – Women’s Intimates (former) and activewear (latter)
  • Made by Design – Homeware, luggage and other travel essentials
  • Room Essentials is the most basic and affordable brand of home goods, ideal for new tenants and students.
  • Opalhouse – Eclectic home goods
  • Threhold-Classic home goods
  • Embark – Outdoor equipment
  • Sonia Kashuk – Beauty/make-up label that Target bought in 2016
  • Qualitative
  • The target market is upwardly mobile, higher-income customers. But that doesn’t mean their products have to be superior.

    Food-wise, both sides are almost equal. Walmart is known for its high quality food, and their steep discounts (they must compete with Aldi).

    Target is slightly ahead in apparel sales.

    Walmart’s stylish products have come a long ways since its inception. But, they are a bit less tailored than other retailers, which can prove to be good for vanity sizing.

    Target’s clothing is stronger and more precise, with a tailored cut.

  • Select
  • Walmart will give you a variety of choices. Walmart has a lot to offer if you don’t want to feel overwhelmed by the choices.

    If having to differentiate between 34 different kinds of kettle chips sounds like a nightmare, head to Target.

  • Walmart Vs Target: Prices
  • It is possible to think that Walmart must be more expensive than Target right away.

    You generally are correct in most cases, including when it comes down to certain home goods lines as well as many pieces of apparel.

    But a lot of people wonder if doing their grocery shopping at Target, if they’re in the store anyway (or ordering online anyway), is cost-effective. Price Comparison by Michael Timmerman found comparable prices for many products.

    Target was in many cases higher than it appears.

    Walmart, on the other hand, has a lower price for a 12 pack of Coca-Cola bottles.

    JIF peanut butter had a larger disparity – of five cents.

    Walmart has a lower price in some cases. If you are at Target and just need to get groceries, there isn’t any reason to shop elsewhere.

  • Walmart Vs Target: Services
  • Target falls short in terms of extra store services. Walmart, however, is better than Target. Here, Walmart is the clear winner.

    Here’s a list that Walmart may provide additional services:

  • Pharmacy
  • Vision
  • Bank (commonly via a Woodforest National Bank in-store location)
  • Auto, including oil change, tire changing and replacement/disposal
  • Target offers only pharmacy services.

  • Walmart Vs Target: Customer Service
  • Walmart scored significantly higher than Target in customer satisfaction, and the likelihood that customers will recommend Walmart to others.

    This likely translates to a higher customer service ranking for Walmart, too, but anecdotally you wouldn’t think it.

    Google reviews were available for Target stores in my town and Walmarts. The one-star Walmart reviews all mentioned poor customer service.

    My Target’s one-star ratings focused on issues like lack of product availability and in-store pickup.

  • Walmart Vs Target: Return Policy
  • Walmart has a very lenient return policy; shoppers have 90 days to return an item, and with a receipt, they will receive their refund via the method of payment.

  • A store credit can be used to refund any purchases made without receipts. Click here to see their complete return policy.
  • Target offers a 90-day return policy with receipt.

    If you don’t have your receipt, Target will still accept the return (and they’ll go looking in their store records for it); you’ll receive store credit instead of cash.

    Click here to review Target’s return policies.

    I do think Walmart has built up a return culture of “anything goes,” though; I once returned a gallon of opened milk without a receipt, and they gave me cash for it.

  • We have to give them big thumbs up!
  • Walmart vs. Walmart: Store pick-up, App and Website
  • Walmart’s website, like their stores, is also chaotic to me.

    You can find the website split in two domains. The one you select is for your local shop and another for is their online store. It is most likely meant to rival Amazon.

    This should be easy to do in theory. However, it can get confusing when you have two separate carts.

    While their app may be slightly more intuitive, I find it less user-friendly.

    Target offers online-only products, which are clearly identified and grouped together with the in-store items.

    I also like Target’s app a lot better, and I find it to be more intuitive and user-friendly.

    Walmart’s pick-up system for stores is not ideal. The pick-up process is time sensitive.

    Target’s approach to theirs is great. You can place an order, and it will be delivered within 2 hours. You’ll be able to grab it whenever you want.

    However, both Amazon and eBay have been unable to fulfill my order for something which appears in stock online, but has not yet arrived in store.

  • Walmart Vs Target: Employee Satisfaction
  • For the first time, I was able to see how employees feel about working for Target and Walmart.

    While Walmart ranked lower overall – by only one decimal point – and both received their fair share of positive reviews, the atmospheres diverged substantially.

  • Target’s “catty” work environment was described by one customer as high school.
  • A reviewer for Walmart outlined how corporate has changed policies to the disadvantage of employees.

    Both retailers received middling scores for pay and benefits, management, and culture.

  • Walmart and Target: Customers Demographics
  • Business Insider says Target’s “ideal” shopper for Target is a suburban Millennial mom who has a bachelor’s degree and a household of at least $80,000.

    Walmart’s market target is older — 55-64 year olds. It also has a female demographic, without mentioning kids. ).

    She has a typical undergraduate degree and earns $80,000 per annum.

    This last part surprises me. However, it could be due to Walmart’s positioning towards higher-end customers (like Sam’s Choice).

    Now that you know about Walmart vs. Target, you might also be interested in reading up on 33 Walmart statistics, facts & trends, best time to shop at Target, and 23 Target statistics, facts & trends.

  • Conclusion
  • Target and Walmart both compete to win the dollars of discount shoppers. However, I feel that Target and Walmart have successfully established their respective niches.

    Walmart is known for its low prices and easy returns.

    Target offers a much more organized and formal atmosphere. However, Target’s grocery selection isn’t nearly as broad.

    Regardless of which store you choose, you will know what you’re getting into even before you step foot in it.

    Is Walmart able to offer more products than Target?

    Target and Walmart both carry the same kinds of products. But, there are many variations in brand and product selections. Walmart Supercenters are able to carry over 142,000 items per store. Target however, has fewer products (although it was difficult for me to determine the exact number).

    Walmart and Target: What is the Competition?

    But its primary competitor, Target (NYSE: TGT), has been carving out market share with catchy advertising campaigns and hip design partnerships. They have very different business models. Walmart favors low costs, Target is more focused on profit margin and youthful appearance.

    Target Or Wal-Mart?

    Target’s electronics section is the only one where Target offers a cheaper price than Walmart. In all other categories, Walmart wins. Target will offer the lowest price if you are looking for an absolute bargain. Target can be found in electronics shopping at Walmart. June 9, 2021

    .Walmart Vs Target In 2022 (Prices, Products, Services + More)

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