Ikea

Ikea’S Slogan

Ikea’S Slogan In 2022 (What It Means, Evolution + More)

IKEA, which has been in business since 1943 is a world-famous retailer that focuses on helping customers to improve their lives.

  • Are you a frequent customer at IKEA? If so, then you might be curious about its slogan and meaning. I did some digging and I am happy to share what I learned about IKEA’s slogan.
  • IKEA’s Slogan in 2022
  • IKEA’s slogan, “Let’s Make Your Home Special”, was revealed at the 70th anniversary IKEA’s very first catalogue in 2022. To make customer’s lives simpler, IKEA uses the slogan to implement practical solutions at low prices. IKEA’s current logo dates back to 1983.

  • Read on for more information about IKEA’s slogans in the past, its brand promise, IKEA values and more!
  • IKEA's Slogan In 2022 (What It Means, Evolution + More)

    What does The IKEA Slogan Stand For?

    IKEA’s motto is “Let’s Make Your Home Special”. It was first introduced with their 2021 catalog release. This catalogue has now reached 70 years of publication.

    IKEA’s goal to create a home that is unique is reflected in its desire to help customers live better lives through its practical products at an affordable price.

    Additionally, IKEA’s new slogan refers to IKEA’s transformation of its catalog into a how-to guide’ to help customers improve their homes.

    This is particularly relevant given the recent pandemic in which so many people have spent their time indoors.

    IKEA Slogans:

    IKEA’s previous slogan was “creating a better lifestyle for all people”, referring to how their products help improve lives.

    IKEA’s marketing strategy has been focused on customers. It often uses its catalogue to spread brand messages and promote its products.

    IKEA's Slogan In 2022 (What It Means, Evolution + More)

    IKEA’s slogan:

    IKEA adopted IKEA’s slogan of “creating a better lifestyle for all people”, and this tagline is prominently featured in IKEA’s television ads.

    IKEA began its 2017 campaign “Wonderful Everyday”, which encouraged people to be grateful for the small things of life.

    IKEA’s Brand Promise – What Does It Mean?

  • IKEA’s brand promise is ‘to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.’
  • IKEA is also known for its brand promise, along with the slogan “let’s make you home special” and the old saying “to create a better daily life for many”,

    IKEA’s brand promise helps to establish trust with their customers.

    IKEA’s brand promise encourages customers to come back while also entices new customers.

    IKEA's Slogan In 2022 (What It Means, Evolution + More)

    IKEA’s Top Values

    IKEA has listed eight core values as its foundation for a successful business. Retailer IKEA believes in leading by example. They want people who follow their lead.

    IKEA believes that togetherness and caring for others is its central focus.

    IKEA also has the desire to sell low priced items. Cost-consciousness is one of its main values.

    Giving and taking responsibility is also crucial to the IKEA core values as it wishes to empower people.

    Additionally, IKEA is always looking to renew and improve its products for the best, as well as maintaining the simplicity of its shopping experience as part of its Smaland heritage.

    Lastly, IKEA always wishes to be different with a meaning, by thinking in unique ways, experimenting and questioning existing ideals to provide a good outcome.

    IKEA Logo:

    IKEA is the acronym for its founder. the retailer was named for the founder Ingvar Kamprad, the farm where he grew up Elmtaryd, and the nearby village of Agunnaryd.

    While the IKEA first logo was introduced in 1951 the IKEA logo today displays the blue name of the retailer within a small yellow circle and within a larger blue rectangle. This logo has been around since 1983.

    IKEA information is available here. You can also read about IKEA’s market target, ethical issues, and interesting facts.

  • Conclusion
  • IKEA’s slogan, “Let’s Make Your Home Special”, has been around since 2021. This slogan was created during the 70th anniversary celebrations of IKEA’s catalogue.

    IKEA makes sure that the brand’s slogan, tagline and promise align with its goal to offer quality lifestyle and home products for low prices.

    .Ikea’S Slogan In 2022 (What It Means, Evolution + More)

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