Top Aldi Competitors: Revealing the Fierce Competition in 2024

Discover who's challenging Aldi in the grocery arena! Our in-depth analysis of Aldi's competitors in 2024 unveils the top market rivals and provides insights into the fierce competition. Learn who the key players are, how they compare, and what it means for consumers like you. Dive into the dynamics of the Aldi competition – Click to explore the full story!

23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

Founded 10 July 1946




(split in two parts in 1960, renamed to Aldi Nord and Aldi Süd in 1962)




Theo Albrecht

, Germany (Aldi Nord)


, Germany (Aldi Süd)

Number of locations






Convenience shop
Revenue Increase


121.1 billion (2021)



Trader Joe’s

(Aldi Nord)



Aldi is one of the biggest discount supermarket chains in the world. The chain was first established in Germany. Today, there are more than 10,000 Aldi stores around the world and $15 billion in U.S. revenues.

  • Aldi is one of the most popular discount supermarkets. Have you ever wondered what Aldi’s competitors look like? Well, look no further! I’m going to tell you the top 23, so read on to learn all about the competition!
  • Aldi Competitors In 2022
  • As of 2022, the top Aldi rivals include Lidl and Walmart. There are many extreme value supermarkets that offer top-quality goods at affordable prices. Some of them beat Aldi when it comes to variety. As stores make it more affordable for customers to buy products that fit their budgets, the competition is increasing.

  • Are you interested in learning more about Aldi and its competitors? Do you need to find out how many Aldi stores there are, how much revenue it makes, etc. Find out more about Aldi’s competitors by reading the following!
  • 1. Lidl
  • Aldi is considered to be Aldi’s largest competitor because Lidl was established in Germany by the exact same family. Lidl also offers cheaper products for customers.

    Aldi has other locations across the United States.

    Lidl is a great place to shop for special deals, as well as having more company brands than Aldi. The German stores generated revenue over 28.3 Billion Euros in 2020.

  • Lidl is currently present in more than 10.000 locations. They sell meats, chickens, can goods and many more.
  • 2. Walmart
  • Aldi’s main competitor is Walmart, which sells groceries, canned goods and other similar products at extremely low prices.

  • Aldi’s prices are a bit higher than Walmart, but Walmart can be a better option if you have a limited budget.
  • Walmart is the world’s largest retail company with more than 10,000 locations worldwide and $559 Billion in revenues for 2020.

  • 3. Amazon
  • Amazon operates more than 175 fulfilment centers around the world. It is a rival to Aldi when it comes to consumer goods.

    Amazon has a unique advantage in that it allows you to buy household foods from anywhere worldwide. However, this will make the purchase more costly than Aldi.

    Amazon has a projected revenue of $386 Billion in 2020. That’s insane considering Amazon is primarily an online company.

  • 4. Dollar Tree
  • Dollar Tree rivals Aldi’s in that everything they sell is just $1. Some stores even have items as high as $1.50.

    Aldi may have lower quality products than Dollar Tree. Dollar Tree still offers generic brands of canned goods, household products, kitchen items and many other supplies.

    Dollar Tree generated $23.611 Billion in revenues for 2020. There are more than 15,000 Dollar Tree locations throughout the United States. This makes Dollar Tree a high-end, extreme-value retail store.

  • 5. SuperValue
  • SuperValue’s extremely low prices make it a strong competitor to Aldi.

    That said, SuperValue is a company that has supermarkets, grocery stores, and pharmacy services.

    SuperValue is also a wholesaler/retailer that sells grocery brands, household goods and other products similar to Aldi.

    In 2018, SuperValue’s revenue was $14.16 billion, and it operates more than 3,000 stores in the United States.

  • 6. Whole Foods
  • Whole Foods operates more than 500 stores in the United States and Canada. It is a major grocery store selling organic and healthy foods products.

    Whole Foods’ 2020 revenue was $385.6 billion, which is more than Aldi’s grocery store.

    Whole Foods are more expensive than Aldi due to the superior quality.

  • 7. Costco
  • Costco competes with Aldi in grocery product sales and is the largest wholesaler retailer club in America. Costco offers bulk sales, where money can be saved.

    At Costco, you can find various items, such as electronics, groceries, fresh foods, frozen foods, clothing, pet supplies, and many other products you won’t find at Aldi.

  • Costco is a club that only members can join, with over 800 warehouses all around the world. Its revenues in 2020 exceeded $122billion.
  • 8. Target
  • Let’s say you are looking for affordable groceries, but better-quality food than the Aldi.

    Target would be a good choice as it is much cheaper than most grocery stores, and it can compete with Aldi.

    Target sells more than just groceries. The store also stocks electronics and furniture.

    Target also reported a $93 billion revenue for 2020 across over 1,800 locations in the United States.

  • 9. Asda, England
  • Asda can be found in England and is a major supermarket chain.

    The current number of Asda outlets in England is 633. The company also has a 27% increase in its sales since last year and aims to generate $27 Billion revenue by 2020.

  • 10. Safeway
  • Safeway is an American supermarket chain with over 2.200 locations. Aldi and Safeway are direct competitors in terms of low-priced food items and grocery products.

    Albertsons, Safeway’s parent, has contributed to Safeway generating more revenue. Safeway saw $62 billion in 2020 revenues.

  • 11. Kroger
  • Kroger, a huge American company is known as. Because it is one of the largest supermarket chains in America, Kroger has a direct competition to Aldi when you want quality food at a cheaper price.

    Kroger offers a generic brand which is cheaper than names brands. It’s therefore comparable to Aldi.

    Kroger also offers the Private Selection brand. This is a premium, but more affordable, brand.

    Kroger’s 2020 revenues of over $70 billion and the presence in more than 2,868 cities across the nation make it easy to compete with Aldi.

  • 12. Giant Eagle
  • Giant Eagle may be a strong competitor to Aldi but Aldi is generally more affordable than Giant Eagle.

    Giant Eagle, however, is an excellent competitor because it sells low-priced groceries and offers a good variety in all its stores.

    Giant Eagle’s 2020 revenue stood at $9.7B and the United States has over 460 Giant Eagle Stores.

  • 13. Dollar General
  • Dollar General’s brand Dollar General offers grocery and household items at a fraction of the cost of traditional brand name products. This is very similar to Aldi.

    Cans, pop, water and clothing are all available at Dollar General.

  • Also, with more than 14,000 stores and 2020 revenue topping $27.754 billion, it’s a leading extreme value retail store with many products to choose from at insanely low prices!
  • 14. Morrisons in England
  • Morrisons supermarkets are available in England. They’re a good choice for those on tight budgets, as it is directly comparable to Aldi.

    Morrisons’ products are of higher quality than Aldi. The prices are also very close. Morrisons, however, is well-known for its fresh, high-quality food.

    Morrisons made $17.5 Billion in British Pounds last year due to the presence of 500 stores across England, Scotland, Wales.

  • 15. IGA Australia
  • Aldi’s chief competitor is IGA. This is because IGA is Australia’s fourth-largest grocery retailer chain.

    IGA’s Black and Gold store brand is very comparable in quality to Aldi products, but it can also be less expensive than Aldi. IGA also has more products that Aldi.

    Additionally, Australia boasts more than 1,400 IGAs and sales of $8.3 billion.

  • 16. Kaufland
  • Kaufland is a direct competitor to Aldi that started in Germany before expanding to more European countries such as Romania, Slovakia, and Poland.

    Kaufland is also a sister-store to Lidl which, in turn, allows Kaufland greater customer appeal.

    Right now, more than 1400 Kaufland outlets are located across Europe. In 2020, the company earned more than 25.5 Billion Euro in revenues.

  • 17. Woolworths
  • Woolworths outlets can be found all over Australia.

    But it is a major competitor to Aldi. It has the largest supermarket chain and multiple private labels as well generic brands that are available to consumers.

    You’ll also find the Woolworths Food range, Essentials and Gold, The Odd Bunch and Delicious Nutritious, as well as other generic, but high-quality brands at the shop.

    In Australia there are also 64 Woolworths Metro and 987 Woolworths stores. Woolworths has a net profit greater than $2.1 Billion for the period 2020-2021.

  • 18. Coles
  • Aldi’s biggest competitor is Coles. This supermarket has more than 807 stores across Australia and had revenue of 38.56 Billion Australian dollars for 2020.

    Coles also offers more than 8 private labels and generic brands to consumers.

  • Coles
  • Coles Smart Buy
  • Coles Simply Less
  • Coles Finest.

    Coles Australia is Australia’s most trusted supermarket, grocery, and household product brand.

  • 19. Tesco
  • Tesco is one of the biggest retailers in the entire world, and it’s a direct competitor to Aldi.

    Tesco means quality products, exceptional customer service and great value. Tesco sells both grocery and general merchandise in all its stores.

    Tesco has more than 4600 stores around the world, with a total revenue of 53 Billion British Pounds.

  • 20. NettoMarken-Discount
  • NettoMarken–Discount has a similarity to Aldi. It’s a German superstore chain, with revenue exceeding 14.6 billion Euros in 2020.

    At NettoMarken-Discount, it offers fresh foods and many organic foods, but it’s much cheaper than higher-end stores like Whole Foods.

  • 21. The Sailing Group (Europe)
  • Sailing Group was originally founded in Denmark. It has shops in Poland and Sweden as well as Germany. Due to its extensive range of brands, the Sailing Group can compete directly with Aldi.

    The Sailing Group in Europe is an alternative to Aldi. It offers coffee shops, supermarkets and department stores as well restaurants.

    Because The Sailing Group focuses on making everyday life better for customers, it’s likely to keep growing and competing with Aldi.

  • 22. The Schwarz Group
  • Aldi’s direct competitor is the Schwarz Group, which operates hypermarkets and food stores as well as supermarkets and discount stores that sell quality products at all of their stores.
  • Lidland and Kaufland, the largest stores in the Group’s operation, can be found across 26 countries.

    You can find generic and exclusive label brands for affordable prices. It is similar to Aldi.

  • 23. Sainsbury’s (United Kingdom)
  • Sainsbury’s UK is the 2nd-largest supermarket chain. Aldi is also a big competitor, so Sainsbury’s offers better products at lower prices.

    Sainsbury’s also has 45 locations and offers a variety of customer services including online ordering and delivery. Sainsbury’s prides itself on providing outstanding customer service.

  • Sainsbury’s revenue for 2020-2021 was 32.3 billion British Pounds. It will continue to be a popular supermarket chain in the years ahead.
  • If you want to learn more about Aldi, you can also see our posts on Aldi statistics & facts, how to shop at Aldi, and if Aldi buys food from China.

  • Conclusion
  • Aldi competes with Lidl and Morrisons as well as Coles, Tescos, Coles. Woolworths, IGAs, Safeway, Supervalue, and Tesco.

    Aldi competes with major grocery and big-box stores like Costco Walmart Target and Kroger, which operate thousands upon thousands of stores around the world, and make huge amounts of revenue.

    While Aldi might beat some of its competition on prices, the quality and variety of products are better at some other stores, such as NettoMarken-Discount.

    Aldi, however, is still a high-quality supermarket that offers low prices for some household items and groceries.

    Aldi’s Most Famous Country


    Are Aldi And Lidl Competitors?

    Our competitors are not there. “Our model doesn’t include service or marketing. Mere shops will be doubled up to become warehouses. Other sites in Europe have images showing pallets and items being displayed. Expect suppliers to also deliver directly to shops. Each shop will measure approximately 10,000 sq.ft. May 8, 2021

    Which is Europe’s Biggest Supermarket?

    Schwarz Group (a German retail company that owns Lidland and Kaufland) ranked first in sales at 120 billion euros as of 2019. Aldi and Carrefour came in second with respective 66 and 65 trillion euros.

    Are Lidl And Aldi Owned By Two Brothers?

    Aldi and Lidl are both owned by Germans but their owners are not related. Josef Schwarz was the original founder of Lidl. He started his grocery business in 1933 and later opened the first Lidl Store in 1973.

    .23 Biggest Aldi Competitors (Usa, Europe, Australia + More)

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