Walmart Target Market In 2022 (Age, Gender, Salary + More)

Walmart, which has over 11300 locations in 27 countries worldwide is one of the most popular retail outlets in the world. Walmart’s success is due to the low price of essential items and on-demand merchandise.

It is possible that you are wondering about Walmart’s US target market. How often do you shop at Walmart, for example?

Walmart has low prices for a large variety of products and is designed to be affordable to customers of all incomes. Walmart customers are 46 years of age on average, and women visit the store more frequently as 2022. Walmart boasts 60% of its customer base as white/caucasian.

Walmart is the most popular store for racial shoppers

Walmart customers based upon race or whiteness are the majority.

Whites are more likely to shop at Walmart than any other country.

Hispanics are second in line to shop at Walmart after Black customers.

Compared to other retail stores, the race of Walmart’s customer base follows an identical pattern, with White shoppers making up the most significant percentage of the customer base.

What Is The Average Age Of Walmart Shoppers?

Based on market research that compares the average age of customers between retail stores, the average age of Walmart shoppers is 46 years old.

The largest percentage of customers at Walmart is people between the ages of 25 and 34 years old, making up over 20% of the retail store’s customer base.

Because Walmart carries such a wide array of inventory and offers some of the lowest prices available, Walmart’s customer base spans across several age groups.

Walmart has customers as young as 18 and up to 65 years old.

Walmart is not like other retailers that target a specific age group. Essentially, Walmart is able to provide products that people of all ages demand.

Walmart Shops for Different Genders More Often

There is a fairly even split in terms of which gender buys at Walmart. Walmart has a higher percentage of women shopping than they do for their groceries.

Walmart, for example, has almost 60% women customers and only 40% men customers.

Walmart’s customer base is very similar when compared to Costco, Target and Kroger.

Walmart customers are more likely to be women than other retailers.

How much does Walmart Shoppers earn on an average household?

Walmart attracts customers because of their low prices. This caters to everyone.

Walmart customers make an average of $76,000 a year, and the highest income group reports more than $100,000 annually.

Walmart’s customers with annual incomes between $25,000 and $50,000 are second in popularity.

Walmart is reporting fewer shoppers with an annual income greater than $100,000 when compared to competitors such as Costco and Target.

Target and Costco shoppers earn an average of 40-50%, while Walmart customers only make it up to 30%.

Walmart’s Target Market Is Which Group Of People

Walmart has a wide range of target markets, including certain segments that are more likely to shop there frequently.

In fact, Walmart’s target market is everyday consumers who want to save money on essential and non-essential items.

Walmart shoppers are generally looking for the best prices because they have worked hard to earn it.

Walmart offers customers living paycheck to paycheck a great deal. Walmart’s savings can often be unbeatable when compared with other retailers.

Walmart is a company that targets customers aged between 18 and 64.

Although Walmart attempts to cater to customers of all age categories, the retail giant places most of its marketing attention on younger consumers, referred to as Millennials.

Walmart markets to Millennials because they are younger consumers that have not yet become loyal to certain stores.

Walmart is using social media to market to the youth generation.

Millennials also prefer to shop at Walmart over other stores due to the lower prices for essential products like grocery and paper goods, as well as home decor.

Walmart Customers shop at Walmart How Many Times?

Walmart’s customer base visits the store more often due to its many locations than Target.

Walmart customers shop at the store on an average of every 21.6 days.

Target’s average consumer purchase time is 47.7 business days. This buy cycle is close to half of Walmart’s. Walmart shoppers purchase more items per shopping trip than any other retailer.

People who shop at Walmart buy an average of 11 items and spend an average of $51 per trip.

Target shoppers spend an average 7.6 per-trip on average at Target. Walmart’s per-trip cost is approximately the same as Target.

This further shows Walmart’s lower pricing than its rivals.

Are You a Walmart Shopper Everyday?

As one of the leading retail stores in the world, Walmart welcomes customers from different walks of life every day.

Walmart claims that they have 271 million shoppers on average each week according to a 2019, report.

You may now be more familiar with Walmart’s target market. Also, check out these related posts to learn about when is the best time for you to shop at Walmart.

Walmart strives to reach the largest possible customer base when it comes down to who they shop at.

With that, people ages 18 to 65 shop at Walmart, and the average age of Walmart customers is 46.

Walmart is open to all income levels. The most common income range that shop there is $100,000 and above.

Walmart’s daily low prices appeal to people on a limited budget.

Walmart’s target audience:

Walmart tries hard to reach all age brackets of customers. But the retail giant focuses most its attention on Millennials. How can this be? Walmart markets to Millennials for their younger consumer base that has not become loyal yet to specific stores.

How does Walmart define its customer demographic?

A survey of customers found that Walmart had the highest level customer loyalty. Walmart’s average customer, a 59.5-year-old woman, is white and married with a $80,000 annual income.

Which Target Audience is Targeted?

Target is focusing its marketing efforts primarily upon younger customers. This includes people aged between 18 and 44.

Who Are Targets Main Customers?

Target’s average customer, a white woman aged 39, who has a $80,000 household income, is Target’s typical customer. You can find more Insider stories here. Jan 24, 2022

.Walmart Target Market In 2022 (Age, Gender, Salary + More)