Jet.Com In 2022 (What It Is, Does Walmart Own It + More)
Walmart’s current logo since 2008
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Walmart Home Office (headquarters) in December 2012
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| Formerly |
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| Type |
Public |
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ISIN |
US9311421039 |
| Industry |
Retail |
| Founded |
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| Founder |
Sam Walton |
| Headquarters |
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U.S.
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Number of locations
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 10,593 stores worldwide (January 31, 2022) [2] [3] |
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Area served
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Worldwide |
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Key people
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| Products |
Supermarket , Hypermarket , Superstore , Convenience shop |
| Services | |
| Revenue |
US$ 559.2 billion (2020) [4] |
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US$22.55 billion (2020) [4] |
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US$13.70 billion (2020) [4] |
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Total assets |
US$252.5 billion (2020) [4] |
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Total equity |
US$87.53 billion (2020) [4] |
| Owner |
Walton family (50.85%) [5] |
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Number of employees
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2,300,000 (Jan. 2021) [4] U.S.: 1,600,000 |
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Divisions |
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Subsidiaries |
List of subsidiaries |
| Website |
walmart.com |
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Footnotes / references [6] [7] [8] |
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Jet.com is an eCommerce retailer which offers low prices on grocery items. However, there are many questions as to whether Walmart actually owns Jet.com. Jet.com is still profitable, even though it may be owned by Walmart.
Jet.com: Was It Really?
Founded by Diapers.com creator Marc Lore, Jet.com was a promising e-Commerce site rivaling Amazon Fresh before Walmart purchased the website to expand its e-Commerce department, compete with Amazon, and reach younger, more affluent shoppers. In 2020, however, the partnership fell apart after just three years.
Jet.com – What Did You Do?
Jet.com was founded in 1999 by Marc Lore of Diapers.com. It used to be an American ecommerce firm that sold groceries online.
However, the platform was very similar to Amazon Fresh Marketplace. The discounts weren’t tied to premium memberships like Amazon.
The app will instead offer incentives for you to buy more as you add items into your virtual shopping basket. Also, all options are clearly displayed during the checkout process.
Further, Jet.com incentives could be things like:
What Does a Jet.com Membership cost?
Initial plans were to allow shoppers to try the website for free during a 90 day trial. After that, they would pay an annual membership fee of $50.
Jet.com refused to charge fees and the original plan was scrapped.
That said, this decision was one of the contributing reasons for the company’s early failures before Walmart intervened in 2016.
Why Did Walmart Purchase Jet.com?
Walmart bought 30% of Jet.com in October 2016 for $3B and became the largest shareholder.
With that, Walmart’s shares were worth $3 billion in October 2016, but by June 2017, they were worth only $1 billion.
Walmart bought Jet.com in order to make it more competitive against Amazon. This was because they were afraid that Amazon might expand into groceries and take over Walmart.
Since Jet.com is an online grocery hub, Walmart felt this was a way to grow like how Walmart had expanded into new markets in the past.
Additionally, Walmart purchased Jet.com because it wanted to revive the company, which was struggling financially when Walmart bought it.
Walmart’s acquisition of Jet.com meant that the online grocery company could be merged with Jet.com. This would allow both to remain competitive against Amazon.
Walmart had another benefit when it purchased Jet.com. This allowed for the acquisition of some exceptional workers.
The company gained access to more distribution and fulfillment centers that made it much easier and quicker to ship products to customers.
Before the acquisition of Jet.com, Walmart was not known as a luxury or high-end retail brand.
Jet.com partners with luxurious retail stores such as Bloomingdales to increase public perceptions of Walmart.
Walmart customers can also be rural families or households in suburban areas with children. Walmart was able to expand its reach into this market because urban dwellers are more inclined to use delivery services.
What Features Did Jet.com Have That Made It Successful?
Jet.com is known for its unique “real time pricing algorithm”, which gives customers the most precise prices.
Additional factors that affect item pricing include location, payment method, purchase on a partnering site, as well as the type of product purchased.
For example, if a user buys a few items from the same distribution center, they’ll be cheaper than if they were from separate centers.
Similar discounts would apply if the purchaser made their payment with a debit card rather than a credit with higher processing charges.
Shoppers can also earn Jet Cash through the Jet Anywhere Program. This money could be used to buy items from the website.
To top it all, some of these partnering locations were:
Why did Walmart end its partnership with Jet.com
Surprisingly, the partnership was ended in three years, almost as fast as Walmart bought Jet.com.
Walmart ended the relationship with Jet.com because Jet.com was no longer profitable.
Walmart for instance, was forced to invest $3 billion in Jet.com but the stake was now worth just $1 million.
Walmart wants to diversify. Walmart has also found success with Modcloth (which Walmart owns) and Bonobos.
Likewise, Walmart found that Jet.com continued to have difficulty competing with Amazon for the online grocery business.
Jet got into trouble when it started displaying links on other websites, as if they were partnering sites.
Jet.com was able to remove links to the businesses who requested it, but its reputation had already been damaged.
Jet.com Is Still Available? What Company is It Owned Now?
Although the website abruptly shut down without a heads up from Walmart in June of 2020, it still redirects you to the Walmart website if you type Jet.com into your search engine.
Walmart also retains the domain name, and therefore the company. Walmart may have finally decided to not reimagine their brand.
Jet.com employees lost their jobs when the warehouses and website were closed.
Jet.com employed approximately 5,000 people as of close to closing
Most workers found other work at Walmart, and they were transferred to another job.
However, Walmart decided it would cut ties with the president of Jet.com, Simon Belsham, and he was allowed to step down after Walmart acquired the company.
You can find out more by visiting our guides about how Walmart earns per minute and which companies are owned or controlled by Walmart.
While many people consider Walmart’s investment with Jet.com to be a failure of some sort, others think otherwise.
The investment was successful because Walmart had the ability to attract talented people who were familiar with ecommerce. Also, Walmart attracted a younger, more affluent shopping base.
Finally, Walmart associated itself with several luxury clothing brands through Jet.com partnership.
Walmart Does Jet Own?
Walmart bought Jet.com from Amazon for $3.3Billion in 2016, to protect itself against Amazon’s fast rise. According to the company, it is discontinuing its Jet.com website. Doug McMillon from Walmart said the acquisition was responsible for “jumping-starting our progress over the last few years in e-commerce.” May 19, 2020
Why was Jet Com discontinued by Walmart?
Walmart said it’s discontinuing Jet “due to continued strength of the Walmart.com brand” and said Jet had helped it build up its e-commerce business.May 19, 2020
Did Walmart Lose Money On Jet Com?
Critics claim that Jet.com was just a lost venture for Walmart. May 20, 2020
Jet Com is owned by which company?
Walmart purchased Jet.com on August 8th 2016 at $3.3 billion (up to $300m in stock, cash and $3 billion in cash).
.Jet.Com In 2022 (What It Is, Does Walmart Own It + More)
