Unveiling Amazon’s Target Market: Demographics, Segments & Trends for 2024

Explore the detailed landscape of Amazon's target customer base with in-depth analysis of demographics, buyer behaviors, and market segments. Uncover key insights into Amazon's seller target audience and prime strategies to align with 2024's evolving consumer profile. Dive into our comprehensive Amazon target market analysis to optimize your sales approach and connect effectively with your audience.

Amazon Target Market In 2022 (Age, Gender + Demographics)

Amazon’s extensive product line and rapid shipping speeds are well-known to almost everybody.

Amazon Target Market In 2022 (Age, Gender + Demographics)

Amazon is a massive company. But you may still be curious about which markets the top retailer targets. Where do the majority of Amazon’s customers actually live, for example?

  • You don’t need to look any further for details about Amazon’s target market. Here is what I found during my research.
  • How Will Amazon Target the 2022 Market?

    Amazon’s primary market is the middle and upper classes, even if they are equally divided by genders. It targets consumers with smart or home-based devices between 18-24 years old. Amazon’s 60% target market is also from America, who are more inclined to shop online due to convenience, quick delivery, and low prices.

  • Read on for information regarding the Amazon customer’s buying habits.
  • Amazon Target Market In 2022 (Age, Gender + Demographics)

    What Age Of People Does Amazon Target?

    Amazon may have some traditional brick-and-mortar locations in certain areas, but almost all their sales are online.

    Amazon currently ranks 9th worldwide in web traffic, as of 2022

    Amazon is aiming to attract a user base who has regular access to the internet. This makes younger generations ideal customers for Amazon.

    Amazon Prime subscriptions are also most popular among people aged 35-44.

    Amazon Prime members are eligible for even greater savings, exclusive deals, or additional savings than the non-Prime membership.

    Amazon, however, is open to anyone, and the internet’s popularity continues to rise.

    Where Is Amazon’s Target Market Located?

    Amazon’s market target can be located anywhere with internet connectivity.

    Now that Amazon has an international presence, the retailer has a vast customer base of people worldwide.

    Amazon remains the leading global retailer of general merchandise and tech products, yet it offers an individual shopping experience.

    Amazon’s personalized shopping experience is just one reason why it is so difficult to pinpoint the exact location.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Which Country Buys Amazon the Most?

    While Amazon is an international company it still leads in both the number and quality of its products.

    This is why over 60% Amazon’s Internet traffic originates from the United States.

    Amazon’s customers in America also buy frequently from Amazon.

    For instance, 48% U.S. citizens visit Amazon more frequently than one time per week. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.

    It is evident that Amazon has the United States as its primary market.

    How does Amazon calculate its Target Salary Bracket

  • Amazon’s e-commerce platform is easy to use and ships quickly. This caters to social groups of upper and middle class with median salaries of $51k. T
  • his group of people prefers shopping online rather than in-person to save time (and money).

    Additionally, the online aspect of Amazon appeals to this group because they are often busy with their jobs and do not feel like they have the time to visit a store.

    Also, this group of people is prone to flock to deals and discounts. Amazon knows these buying habits so they dedicate certain days to them, such as Amazon Prime Days and Black Friday. Cyber Monday is a day where you can get big discounts.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon Sells More Gender-Specific Products More Often

    Amazon’s gender-specific shopping habits are quite evenly distributed.

  • Amazon has a wide product selection that appeals to both male and female customers. They can get anything they need.
  • Amazon Customer Shops How Many Times?

    Amazon customers love Amazon and are loyal to Amazon. They also frequently buy items from Amazon.

    Amazon Prime subscribers, on the other hand, purchase products more frequently than customers who aren’t Prime.

    Amazon Prime subscribers purchase products an average of 48% at least twice a week. 74% also buy items more than once a month.

    Comparing these numbers to other Prime members makes it clear why Amazon rewards Prime users with special deals.

    With that, only 37% of non-Prime members buy Amazon products multiple times in the year.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon caters to the target market in how?

    Amazon has a wide range of products that is the reason it can be so appealing to customers. Amazon has over 120 million items that appeal to different target markets.

    Amazon is also known for repositioning products as a way to reach its target markets.

    For example, Amazon closely monitors which products sell more frequently and places advertisements on the website homepage.

    Amazon consumers have what kind of lifestyle?

    Amazon targets those who know how to navigate the internet and are skilled in basic technology.

    Amazon is also available online, which makes it easy for busy people to order everything they need.

    So, Amazon consumers usually have a busy lifestyle, and the customer base would instead focus on spending time at work or leisure activities rather than shopping.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    Amazon: What are the Most Important Factors for Amazon Users?

    Price is the main reason that Amazon customers buy products. Amazon was the preferred ecommerce platform for 82%, with consumers reporting that the company’s prices are lower.

    Amazon customers are also attracted by the lower shipping cost, positive product reviews, as well as the flexible return policy.

    These are the reasons that over 40% of Amazon’s customers shop at least 25% on Amazon.

    Further, 46% of all online shoppers go to Amazon first to find out about product pricing.

    Amazon customers love the convenience.

    The Amazon website is easy for consumers to use and can be used as their one-stop shop to find all products, which saves them the time of going to several stores.

    About half of Amazon customers based in the United States report the ease of shopping as the main reason they shop at Amazon.

    Amazon: How many people shop at Amazon?

    Amazon receives on average more than 200 million visitors per month.

    Amazon also reports that there are approximately 101 million Amazon Prime subscribers within the United States.

    Amazon is the market of choice for many customers.

    These figures do not reflect Amazon Prime’s worldwide customers as Amazon Prime does not exist in all regions where it operates.

    Amazon Target Market In 2022 (Age, Gender + Demographics)

    How Do Amazon Consumers Feel About The Company?

    Amazon does have large customers, but this doesn’t necessarily make them agree with Amazon on their social or environmental impacts.

    Amazon’s negative reputation in relation to the environment or retail is one example.

    Many people think Amazon is a monopoly that does not permit for variety in the retail industry.

    Amazon is a great marketplace for entrepreneurs who want to make a profit.

    Amazon’s new Climate Pledge was also released recently. The pledge stated that Amazon would aim to achieve net-zero emissions by 2040. They will be using 100% renewable power by 2030. Amazon will also order 100,000 electric-powered delivery vans.

    You now have a better understanding of Amazon’s target audience. Read our articles about Amazon book sales statistics, what Amazon makes and whether Amazon will be coming to New Zealand.

  • Conclusion
  • Amazon’s low prices, fast shipping, and online portal are convenient for middle and upper-class working consumers who do not feel like they have the time to shop in person because of work.

    Amazon’s online presence is also a major reason that younger generations (18-30) prefer Amazon. Prime subscribers are the most loyal customers of Amazon.

    Amazon: What age demographic uses Amazon the most?

    Amazon’s average customer is 36 years old. In June 2019, 53% (53%) of Amazon users were between 19 and 43 years old, according to the report. This is equivalent to 37% American adults. Therefore, Amazon buyer demographics show that the company targets the average American consumer.Jan 3, 2022

    Amazon is a Target Demographic

    Amazon’s target customers are middle and upper-class people (evenly split among genders) who have home computers or smart-devices aged between 18 and 44 by 2022. Amazon’s target audience is 60% American citizens who shop online because of their convenience, speedy delivery and affordable prices.

    Amazon: What gender is most likely to use it?

    April 21, 2018

    What are the Target Demographics?

    Target customers are also younger than other retailers: Between 58 and 62% of Target’s buyers are aged 18-44, as opposed Walmart where this age group makes up approximately 48 percent; Kohl’s where the younger customer base is about 44%; and Kmart which draws only 34% of its shoppers. Nov 3, 2016.

    .Amazon Target Market In 2022 (Age, Gender + Demographics)

    See also  How Many Orders Does Amazon Get Every Second, Minute & Hour?
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