15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide), Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)



Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is the largest e-commerce website in the world. It ranks #1 as the most successful online shopping center above eBay and Walmart. Is there a secret ingredient that made Amazon so popular and continues to be successful?

Continue reading this article to find out 15 reasons why Amazon is the best eCommerce site in the world.

  • These 15 Reasons Amazon Will Be So Popular in 2022
  • 1. Amazon puts customers first, no matter what
  • Amazon’s superior customer service is why they have been so successful.

    Amazon provides low prices, large product selections and quick and reliable delivery.

    Amazon has also been able to successfully sustain its business model over many decades and in numerous countries. It is this that allows it to thrive.

  • 2. We have a large selection of products
  • Amazon’s products are available in numerous categories to suit a diverse range of needs.

    Amazon and its third-party seller partners can all sell products under the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Parts & Accessories
  • Items for Babies
  • Beauty & Hygiene
  • Books
  • Vinyl and CD’s
  • Mobile Phones & Accessories
  • Mode
  • Shoes and footwear
  • Jewelry
  • Collectibles
  • Fine Art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Groceries
  • Handmade Items
  • Home & Kitchen Appliances
  • Industrial & Scientific Appliances
  • Luggage & Travel Gear
  • Movies and TV
  • Musical instruments
  • Supplies for Office
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys, Games
  • Video Games
  • 3. Innovative Technology
  • Amazon’s business model incorporates the most advanced technology.

    Amazon Echo, for example, is a voice-controlled device that allows you to control music and weather conditions, as well as conduct research. Amazon has sold over 22 million Echo devices in 2017. This makes the Echo a unique source of income.

    Amazon’s Alexa is an AI integration for the Echo. Users can download it to their smartphones and use it to solve many different problems.

    For example, Alexa can be hooked up to light fixtures, which can be turned on and off with a simple voice command.

    Amazon customers love these applications, which further supports their goal to offer convenience for consumers beyond the Amazon marketplace.

  • 4. Excellent Customer Service
  • Amazon has a vast array of ways to help customers. For each need a customer has, you can pick from a variety of categories on Amazon’s Customer Service Page. They are:

  • Place Your Order
  • This page allows customers to track their orders down, cancel or locate previous orders.

    You can report problems with your order to this page. Seller feedback is also available. Customers may also leave reviews of products that they’ve purchased.

  • All Returns & Refunds
  • This page addresses customers’ frequently asked questions on how refunds and returns are handled. You will find links that direct you to the order page and also to Manage Returns.

  • Digital Services & Device Support
  • This page can be divided into two categories, with sub-categories: Things You Can do and Popular Articles.

    You can access the Things You Can Do section to cancel or view digital orders, remove, update, delete, move apps, set up digital settings, change device settings, manage and control devices, digital content, manage subscriptions and manage them.

    The Popular Articles category lists helpful articles for returning kindle books, getting a Fire Tablet to charge, cancel Kindle Unlimited, get help pairing a Fire TV remote, cancel Music Unlimited, and to download the Alexa App.

  • Manage Prime
  • This page lists Prime membership services. It includes shipping, streaming, special deals, and Prime Reading.

    For how to effectively manage Prime accounts, there is a checklist of frequently asked questions located at the bottom.

  • Payment Options
  • Customers have the ability to edit and modify their Amazon payment options.

  • Your Account
  • This section lists six sub-categories that can be used to help you manage a customer’s account. Your addresses, login & security, your payments, gift cards and prime are all included.

    Listed below are a series of articles to help customers with ordering and shopping preferences, digital content and devices, email alerts and messages, other ways to pay, subscriptions and more.

  • Safe Online Shopping
  • This section contains a number of articles designed to help online shoppers protect and maintain their privacy. Phishing, Spoofing and Legal Policies are also listed.

  • 5. Perks Of Amazon Prime
  • Amazon Prime is one of Amazon’s main assets.

    Amazon Prime Video Memberships include Prime Delivery, Prime Early Access and Prime Video.

    The Prime membership only costs $12.99 per month ($119 per year) and comes with a large number of perks.

    Customers get a bigger incentive to order more and can avail of same-day or two-day shipping.

  • 6. Delivery Times
  • Amazon has a variety of delivery speed depending on your country. Orders will always include the expected delivery date and be available upfront.

    Prime members receive faster delivery for an extra dollar per month.

    As well, all orders come with a tracking number, which allows customers to regularly check on the status of their package.

  • 7. An entire UX team
  • Amazon employs a full UX Team (or User Experience Team) to conduct search engine research to see what their customers are interested in purchasing.

    This allows every customer to choose the right products for their interests and niche.

    This helps to drive more sales and enhances the Amazon customer experience.

  • 8. Multiple Sale Strategies
  • Amazon was able to expand beyond its online marketplace, and has enjoyed great success with other businesses.

    For example, opening the Amazon Fresh grocery store has enabled Amazon to create and sell their own brand of produce and snack food, further expanding their market and generating more profit outside of

    Amazon even offers packing and shipping services in stores like Kohl’s so customers can return items hassle-free.

    Even though this service does not cost much, it contributes to Amazon’s positive customer experience.

  • 9. You can get regular discounts and reasonable prices
  • Amazon offers frequent discounts on most categories (except Fashion, which is not eligible for discounts in certain areas).

    These deals are available in the following categories

  • Get Today’s Deals
  • Watched Deals
  • Outlet Deals
  • Grab Warehouse Deals
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe Now & Enjoy a Savings
  • 10. A Focus On The Book Business
  • Amazon was originally an online bookstore, which is how it started its ecommerce business.

    Amazon Kindle e-readers, Kindle Direct Publishing, Audible, and their wide selection of physical books have consistently kept Amazon in a high spot for online booksellers.

    Amazon also has It is the largest online social network for book lovers.

  • 11. Worldwide Service
  • Amazon provides websites for countries such as the United States, Canada and Australia.

    Amazon also offers a Worldwide Store for the countries that don’t currently have an Amazon website for their country.

  • 12. A Catering Product Display for Individuals
  • Due to the UX Team that Amazon employs, customers have an easier time finding the products that they’re searching for by books, clothing, and other items being displayed in their recommended section that are related to products they’ve previously searched for.

    Amazon displays similar items under product pages in addition to the pages that are recommended.

  • For example, if a customer is looking at a hardcover journal, Amazon may display similar journals beneath the product page to help their customer find exactly what they’re looking for
  • 13. Secure Consumer Environment
  • Amazon maintains a strict Privacy Notice, which protects customer privacy when shopping on Amazon.

    Amazon isn’t allowed to share personal financial information except with third-party seller partners. Amazon also has a mechanism for reporting fraud or misrepresentation from either sellers or customers.

    See our entire guide for safe Amazon purchases.

  • 4. Caters To Multiple Niches
  • Amazon offers a wide range of products that cater to many different markets.

    Searching for the best product can help you find metalworking and bookbinding as well as vintage decor and aesthetics.

  • 15. Kindle Direct Publishing
  • Amazon is very focused on books and self-publishing in its business model.

    Amazon makes it easy for authors to publish their ebooks or books on paper.

    Amazon Publishing is also more widely distributed than many self-publishing platforms.

  • Conclusion
  • Amazon’s high-quality customer service is what makes it so successful. Amazon offers affordable shipping and reliable delivery. They also offer safety when shopping.

    Amazon provides a variety of services from self-publishing and grocery shopping. They offer these services all over the world.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)

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